Brokerages Adopt DeepSeek Strategies

Advertisements

Business Blog / June 8, 2025

In a remarkable turn of events in the Chinese stock market, on February 10, 2023, the DeepSeek concept witnessed a robust surgeThe DeepSeek index on the Tonghuashun platform soared over 8%, with numerous stocks hitting their daily limit increaseThis fervor around DeepSeek signifies not just a financial phenomenon but heralds a significant technological shift within the securities industryFinancial service firms are increasingly embracing the advancements in artificial intelligence, propelling themselves towards an intelligent future through deep integration with DeepSeek technology.

The widespread adoption of the DeepSeek model is already enhancing various operational areas within brokeragesThese firms are rapidly embedding the model into functionalities such as intelligent investment advisory services, customer support systems, industry research, risk management, and even smart office setupsThis digital transformation is not only accelerating the deployment of AI technologies across the board but also unlocking fresh prospects for growth and innovation across the industry.

As the financial sector continues to evolve in the age of digitalization, the role of fintech innovations becomes paramountIn interviewing several brokerage firms, it becomes increasingly clear that they are enthusiastic about joining the DeepSeek revolutionReports suggest that over ten brokerage companies have officially completed the localization deployment of the DeepSeek R1 modelMajor players include Guotai Junan Securities, GF Securities, Guojin Securities, and many others who are leading the charge in this transformation.

For instance, Guotai Junan has engaged in extensive exploration regarding artificial intelligence, having completed the local deployment of the DeepSeek R1 model prior to the Lunar New Year holidayThis initiative aims to strengthen their “Junhong Lingxi” model for enhanced intelligent research and services, reflecting the ongoing AI transformation within the securities industry

Advertisements

Similarly, GF Securities has successfully integrated DeepSeek models into their operational frameworks; they now utilize a WeChat mini-program powered by DeepSeek, enhancing customer interaction and support capabilities, showcasing transformative customer service applications.

The momentum continues post-CNY as various brokerages publicly announce their progress in integrating DeepSeek technologyXinhai Securities, for example, finalized local deployment of the DeepSeek R1-Distill-32B model, laying a solid foundation for ongoing applications across their business spectrumMeanwhile, Everbright Securities has enhanced their internal AI capabilities, utilizing a Huawei NPU computing platform for localization adaptationThis concerted effort showcases a determined push towards adopting AI as a fundamental pillar in securities operations.

Moreover, DeepSeek is becoming intertwined with many critical operational domains within brokerages, weaving into their proprietary smart service platformsIt opens avenues for further innovative synergies across various business scenarios, thereby facilitating enriching user experiences.

Guotai Junan’s strategic integration of the DeepSeek model aims to bolster the functionality of their intelligent services, facilitating improved accuracy and efficiency in core business applications such as market analysis, compliance risk control, and customer engagementAn executive at Guotai Junan noted that the Junhong Lingxi model represents the first multimodal large-scale securities model, seamlessly blending resources to deliver enriched customer digital services.

With the introduction of DeepSeek R1, Guojin Securities anticipates significant advancements in smart advisory, risk assessment, and investment analysis capabilitiesAccording to a representative from the firm, their approach to cultivating an AI-friendly organization is centered around driving digital transformation in wealth management and investment banking through a dual focus on technology and business growth.

Xinxin Securities has also reported promising preliminary results across several business scenarios

Advertisements

Early feedback indicates that the DeepSeek model has performed admirably in areas such as intelligent Q&A, advisory services, and individual stock analysisCompared to previous generation models, DeepSeek demonstrates greater potential for seamless integration across their operational landscape, promising a broader application into crucial sectors like investment banking and portfolio management.

Everbright Securities has developed its intelligent assistant “Guang Xiao E”, which leverages DeepSeek for various business automation tasksThis initiative enhances employees' work efficiency through features such as document generation, code testing assistance, and compliance knowledge graph construction, mirroring a broader trend of integrating AI technologies across operational frameworks.

The DeepSeek-R1 model is expected to empower Guoyuan Securities’ proprietary “Liaoyuan Intelligent Assistant”, enhancing its capabilities in semantic understanding through multi-turn dialogue functions across various service scenariosBy utilizing advanced algorithms, they aim to reduce the training costs of their AI systems, which could potentially lead to the widespread adoption of AI across the finance sector.

As brokerages dive deeper into the application of AI, the implications of DeepSeek's advent extend beyond immediate operational benefitsWith the formal entry of DeepSeek into the brokerage industry, there is an averting focus on developing collaborative approaches and technological adaptations that enhance overall industry resilience.

Since the impressive unveiling of DeepSeek, brokerage departments have activated their teams, engaging in rigorous research and analytical activitiesReports have been cascading in, focusing on multiple themes including investment strategies influenced by the burgeoning DeepSeek technologyAnalysts point out that the advancements arising from DeepSeek can catalyze rapid development across China’s AI landscape, offering ample validation and commercialization opportunities for domestic AI chip manufacturers and cloud computing enterprises.

Industry analysts highlight how DeepSeek’s innovative architecture reduces hardware requirements for AI inference systems significantly

Advertisements

Advertisements

Advertisements