Brokerages Adopt DeepSeek Strategies

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Business Blog / June 8, 2025

In a remarkable turn of events in the Chinese stock market, on February 10, 2023, the DeepSeek concept witnessed a robust surge. The DeepSeek index on the Tonghuashun platform soared over 8%, with numerous stocks hitting their daily limit increase. This fervor around DeepSeek signifies not just a financial phenomenon but heralds a significant technological shift within the securities industry. Financial service firms are increasingly embracing the advancements in artificial intelligence, propelling themselves towards an intelligent future through deep integration with DeepSeek technology.

The widespread adoption of the DeepSeek model is already enhancing various operational areas within brokerages. These firms are rapidly embedding the model into functionalities such as intelligent investment advisory services, customer support systems, industry research, risk management, and even smart office setups. This digital transformation is not only accelerating the deployment of AI technologies across the board but also unlocking fresh prospects for growth and innovation across the industry.

As the financial sector continues to evolve in the age of digitalization, the role of fintech innovations becomes paramount. In interviewing several brokerage firms, it becomes increasingly clear that they are enthusiastic about joining the DeepSeek revolution. Reports suggest that over ten brokerage companies have officially completed the localization deployment of the DeepSeek R1 model. Major players include Guotai Junan Securities, GF Securities, Guojin Securities, and many others who are leading the charge in this transformation.

For instance, Guotai Junan has engaged in extensive exploration regarding artificial intelligence, having completed the local deployment of the DeepSeek R1 model prior to the Lunar New Year holiday. This initiative aims to strengthen their “Junhong Lingxi” model for enhanced intelligent research and services, reflecting the ongoing AI transformation within the securities industry. Similarly, GF Securities has successfully integrated DeepSeek models into their operational frameworks; they now utilize a WeChat mini-program powered by DeepSeek, enhancing customer interaction and support capabilities, showcasing transformative customer service applications.

The momentum continues post-CNY as various brokerages publicly announce their progress in integrating DeepSeek technology. Xinhai Securities, for example, finalized local deployment of the DeepSeek R1-Distill-32B model, laying a solid foundation for ongoing applications across their business spectrum. Meanwhile, Everbright Securities has enhanced their internal AI capabilities, utilizing a Huawei NPU computing platform for localization adaptation. This concerted effort showcases a determined push towards adopting AI as a fundamental pillar in securities operations.

Moreover, DeepSeek is becoming intertwined with many critical operational domains within brokerages, weaving into their proprietary smart service platforms. It opens avenues for further innovative synergies across various business scenarios, thereby facilitating enriching user experiences.

Guotai Junan’s strategic integration of the DeepSeek model aims to bolster the functionality of their intelligent services, facilitating improved accuracy and efficiency in core business applications such as market analysis, compliance risk control, and customer engagement. An executive at Guotai Junan noted that the Junhong Lingxi model represents the first multimodal large-scale securities model, seamlessly blending resources to deliver enriched customer digital services.

With the introduction of DeepSeek R1, Guojin Securities anticipates significant advancements in smart advisory, risk assessment, and investment analysis capabilities. According to a representative from the firm, their approach to cultivating an AI-friendly organization is centered around driving digital transformation in wealth management and investment banking through a dual focus on technology and business growth.

Xinxin Securities has also reported promising preliminary results across several business scenarios. Early feedback indicates that the DeepSeek model has performed admirably in areas such as intelligent Q&A, advisory services, and individual stock analysis. Compared to previous generation models, DeepSeek demonstrates greater potential for seamless integration across their operational landscape, promising a broader application into crucial sectors like investment banking and portfolio management.

Everbright Securities has developed its intelligent assistant “Guang Xiao E”, which leverages DeepSeek for various business automation tasks. This initiative enhances employees' work efficiency through features such as document generation, code testing assistance, and compliance knowledge graph construction, mirroring a broader trend of integrating AI technologies across operational frameworks.

The DeepSeek-R1 model is expected to empower Guoyuan Securities’ proprietary “Liaoyuan Intelligent Assistant”, enhancing its capabilities in semantic understanding through multi-turn dialogue functions across various service scenarios. By utilizing advanced algorithms, they aim to reduce the training costs of their AI systems, which could potentially lead to the widespread adoption of AI across the finance sector.

As brokerages dive deeper into the application of AI, the implications of DeepSeek's advent extend beyond immediate operational benefits. With the formal entry of DeepSeek into the brokerage industry, there is an averting focus on developing collaborative approaches and technological adaptations that enhance overall industry resilience.

Since the impressive unveiling of DeepSeek, brokerage departments have activated their teams, engaging in rigorous research and analytical activities. Reports have been cascading in, focusing on multiple themes including investment strategies influenced by the burgeoning DeepSeek technology. Analysts point out that the advancements arising from DeepSeek can catalyze rapid development across China’s AI landscape, offering ample validation and commercialization opportunities for domestic AI chip manufacturers and cloud computing enterprises.

Industry analysts highlight how DeepSeek’s innovative architecture reduces hardware requirements for AI inference systems significantly. The incorporation of underlying hardware instruction languages has provided a pathway for displacing monopolistic practices dominated by companies using CUDA-based frameworks. The rapid adaptation by Chinese AI chip firms illustrates the robust capabilities of the nation’s technology innovation ecosystem.

In summary, the transformative influence of DeepSeek on the broader AI industry is multifaceted, from lowering operating costs to enhancing the proliferation of AI applications across business environments. Expectations remain high that this innovation will facilitate increased demand across foundational infrastructure domains, while AI-driven applications in sectors like intelligent customer service and creative content production will likely witness accelerated growth.